Study Reveals Overture Generates 99.8% More Revenue & 30% More Sales Than Google AdWords
Did you know almost 78 percent of Google's click-throughs to e-commerce sites comes from Google.com's algorithmic results, not from its paid search listings? In September 2002, independent market research firm comScore gathered data on users who clicked on Overture and Google paid search listings across 5,000 participating e-commerce sites. The key findings were Overture ads produced a conversion ratio of 2.6 percent, generating $2,024 per 1,000 click throughs. While Google AdWords ads produced a 2 percent conversion ratio, resulting in $1,013 per 1,000 click throughs. According to the comScore study, Overture ads generated almost double the average revenue and 30 percent more sales as 1,000 clicks from Google AdWords ads. [Full story: Overture Beats Google with Superior Results, Listing Control and Service - Overture Services]
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