Overture to Introduce Paid Inclusion and Contextual Marketing Within 3 Months
Overture Services said it would release its paid inclusion and contextual marketing offerings in the next three months. The announcement came at the company's annual presentation for financial analysts. Overture has embarked on overhauling the company to be a one-stop provider of a variety of search services, including algorithmic search, analytics, paid inclusion and contextual advertising. Unlike paid listings, where a client is guaranteed placement on the results page, paid inclusion advertisers pay to have their Web pages crawled during a search. Contextual ads are served on content pages next to relevant text. Overure's paid inclusion offering will be a hybrid of the paid inclusion technologies from Overture's two major search acquisitions earlier this year, Alta Vista and the search unit of FAST Search and Transfer. The two units will offer their paid inclusion products separately until then. In addition, Overture is at work on a local search product, to be released by the end of the year, that will allow advertisers to target customers in a geographic area. [Full story: Overture Readies New Search Products - Internet News]
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