IAB Announces Four Ad Sizes
The Interactive Advertising Bureau (IAB) announced the new Universal Ad Package (UAP), a creative suite of four ad sizes that will enable advertisers to reach the majority of each online publisher’s audience. Designed in response to advertiser demand for more standard online advertising guidelines, this creative suite will ensure a greater consistency with online ads regardless of where they are published on the Web. The UAP is intended to improve the efficiency and ease to planning, buying and creating online media. The Universal Ad Package interactive units (IU) include; IU 728 x 90, IU 300 x 250, IU 160 x 600, and IU 180 x 150. [Press release: IAB Announces Final Interactive Universal Ad Package - IAB]
Posted under Online Advertising on April 30, 2003.
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