Unicast Debuts Full-Screen Superstitial
Unicast has introduced the Full Screen Superstitial, a 15-second, 300k online ad format that plays transitionally when consumers are moving between pages. The Full Screen Superstitial® joins Unicast’s Online Format Suite which already includes between-page Superstitial®, Over-Page (dhtml/floating ads from Ad4ever), and In-Page (banners, skyscrapers and boxes) ad units. According to the standard AdIndex test, Unicast’s Full Screen Superstitial beat the MarketNorms averages and what is more impressive is that this was accomplished at a low frequency level (often only one exposure) – they didn’t need multiple impressions to make an impact on consumers.
Posted under Online Advertising on April 29, 2003.
Related Posts: