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Michael Wong

Web Site Makes Money Out of Consumer Complaints

Think all the best internet business ideas are gone? Thaink again! Here's a web site that has found a way to make money out of consumer complaints--A website that has become "gripe headquarters" to thousands of consumers wanting to whinge about corporate neglect has taken the cheeky next step - charging companies to see the complaints. Notgoodenough.org has set a fee of $100 to pass on each complaint, and more than 16 businesses - including Telstra, McDonald's, American Express, Commonwealth Bank and Australia Post - have signed up for the service. The website lists consumer's top 10 complaints each week, detailing misadventures with customer service departments. Dr Stewart said that notgoodenough.org was run by 12 staff, who all held other jobs to pay their way. The site is discussing funding with venture capitalists. [Full story: Site charges $100 to pass on whinge - The Sydney Morning Herald]

Posted under Ecommerce on April 28, 2003.

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