Google Buys Contextual Marketing Software Company
Google today announced that it acquired Applied Semantics, a developer of contextual marketing software. Applied Semantics' core technology is enterprise software that helps categorize and summarize articles. Now, the company is taking the same technology and using it to analyze words and understand the context of news articles in order to link advertisements related to the context. The company says it has had a team of 10 linguists over the past four years putting together what it believes to be the largest ontology database with more than 1.25 million terms and tens of millions of word relationships. [Press release: Google Acquires Applied Semantics - Google]
Posted under Google on April 24, 2003.
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