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Michael Wong

Overture Launches in South Korea

Overture Services, today announced that it has launched its Pay-For-Performance search service in South Korea, having already sewn up 92 percent of the market. South Korea has more than 26 million Internet users, according to Korea's Ministry of Information and Communication. Additionally, more than 10 million South Korean households have access to high-speed Internet connections. South Korea is the first of several new international territories in which Overture plans to launch its commercial search service during the remainder of 2003. As previously announced, Overture expects to expand into Italy in the second quarter, followed by Austria, the Netherlands, Spain, Switzerland and Scandinavia before the end of the year. Overture has existing operations in the United States, the United Kingdom, Germany, France and Japan. [Press release: Overture Launches in South Korea - Overture Services]

Posted under Pay Per Click Advertising on April 22, 2003.

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