Sports Broadband Users to Hit 309 Million By 2008, Resulting in $6.4 Billion In Revenue
A collaborative report from Screen Digest and ArkSports Limited indicates that there will be more than 309 million sports broadband users globally by the end of 2008, resulting in $6.4 billion in revenue. The U.S., China, Japan, Germany and South Korea are expected to lead the sports broadband services market to over $344 million by the end of 2002. The report finds that sports fans will pay for content only if it is not readily available elsewhere and the price is reasonable. Jupiter Research identifies online ticketing of sporting events to be a big money-maker in the U.S., almost tripling from $450 million in 2002 to $1.2 billion in 2007. Jupiter found that U.S. Internet users are more willing to pay for fantasy leagues than traditional sports content — such as news and clips — and a large opportunity exists for deep warehouses of statistics, analysis, and predictions to assist users in forming fantasy teams and making sports bets.
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