Retailers of Books, Music & Videos Spent $3.1 Billion in Online Ad Spending Last Holiday Season
Retailers of books, music and videos spent $3.1 billion to advertise their products online last holiday season, a rise of 40% over the prior year, as they led all product categories in online advertising expenditures, according to a new report by DoubleClick Inc. Apparel merchants were the second highest spenders in online advertising, at $2.7 billion, or 20% more than the prior year. The fastest-growing online advertising categories were toys/video games, up 72.5% to $1.84 billion, and consumer electronics, up 72.4% to $1.96 billion. [Full story: Books/music/videos category leads in online ad spending - Internet Retailer]
Posted under Online Advertising, Statistics & Trends on April 15, 2003.
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