Case Study: How a Husband & Wife Team Built a Thriving Business Selling Blank Cassette Tapes
Here's an interesting case study on how Art Munson of CassetteHouse.com has been building a thriving internet business selling blank video and audio cassette tapes and CDs since 1989 (that's not a typo). Munson explains how he has streamlined the sales and customer support process with the aid of fulfillment houses, dropshippers, and in-house customer services reps who work from their home. [Full story: Case Study: CassetteHouse.com - Ecommerce Guide]
Posted under Case Studies on April 15, 2003.
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