How LifeWay's Viral Marketing Campaign Produced a 1,200 Percent Response Rate
An interesting case study on how LifeWay Christian Resources used egreeting cards as a viral marketing tool. The campaign resulted in 12 visits to an epostcard for each email sent! In other words, a "traditional" email promotion would need a click through ratio of some 1,200 percent to match the viral effect! In addition, more than 20,000 sales and opt-in sign-ups for a LifeWay mailing list were directly attributable to the viral campaign.
Posted under Case Studies on April 11, 2003.
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