Discovery.com's Search Engine Traffic Rose 300% After Optimizing its Homepage
Discovery.com saw a 300% increase in shopper traffic it received from search engine Google.com after it redesigned its home page based on analytics information gleaned from Omniture, Inc.’s SiteCatalyst analytics tool. Data from SiteCatalyst, which was implemented by Discovery.com late last year to gather visitor data and improve performance and revenues, revealed that the store’s traffic from Google was far below an industry average of 35%. Determining that this was the result of its dynamic home page design, a format not easily recognized and grabbed by Google’s engine, Discovery redesigned the home page in a standard HTML format and saw the increase in traffic in just 30 days. [Full story: Analytics boost Discovery.com’s search engine traffic by 300%, sales by 35% - Internet Retailer]
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