China Search Alliance Confronts Google's Penetration into China
China Search Alliance, a combination of more than 200 Internet portals, accelerated its expansion to meet the upcoming challenge from the global search giant Google.com, which is expected to officially launch its service in China this year. The Alliance will sign a strategic partnership agreement with NASDAQ-listed SINA, the most popular Internet portal in China, on search collaboration. China Search Alliance was initiated by China.com, a news portal of central government-backed China Internet Information Center (CIIC). Leveraging the abundant resources of its members, the alliance hopes to attain the top position on China's search engine market. The alliance projects a 20% market share in China this year, and aims to take over half of the market next year. In China, about 97% of netizens use online search engines every month, and the market for search ranking services is expected to create a yearly revenue of RMB 200 mln (USD 24 mln). An Interfax source said that Google.com has decided to penetrate into China this year, and is choosing a general agency out of 4 candidates. [Full story: China Search Alliance accelerates expansion to meet Google's penetration into China - Interfax]
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