Advertising Revenue Rises 2.3 Percent from 3Q 2002 to 4Q 2002
A collaborative report between Interactive Advertising Bureau (IAB) and the New Media Group of PricewaterhouseCoopers (PwC) revealed a 2.3 percent increase in revenue from 3Q 2002 to 4Q 2002 — reflecting the first consecutive quarterly increase since the second quarter of 2000. "The improved performance over the past two quarters reflects a stabilizing online advertising market, highlighted by continued strength in paid-for-search results. The recent upturn, coupled with forecasts of continued expansion of broadband distribution, bodes well for a strong year in 2003," said Tom Hyland, chair, PricewaterhouseCoopers New Media Group. While the $1.5 billion generated in the fourth quarter represents a decrease of 9.8 percent from 4Q 2001, there is a shred of optimism among the comparative figures — it marks the first single-digit year-over-year percentage decrease since the first quarter of 2001. Despite a look at the brighter side of the market, 2002's $5.95 billion in online advertising revenue was 17 percent less than 2001's total.
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