Overture Signs Deal with Gator
Overture Services has signed a three-year deal with Gator to display its sponsored search listings on pages that pop under those of rival and partner Web sites. Overture has been testing a partnership with Gator's online advertising and information network (GAIN) for several months. In the last week, the company committed to a lengthy deal to distribute sponsored listings from its advertising network onto Gator's new paid search product, Search Scout. Like previous products from Gator, Search Scout allows advertisers to reach members of the Gator network when they are visiting competitors' sites by triggering a pop-under window when a Gator customer searches on a site such as Google or Yahoo. The window lists search results tied to keywords purchased through competing search services. Gator says it has about 35 million active users on the GAIN network and Gator wallet software, with about 600 advertisers targeting messages to those people. Gator's practices and those of its advertisers have drawn much controversy in Internet publishing and e-commerce circles, sparking numerous lawsuits. Search experts have criticized Gator's Search Scout for its potential to alienate Overture's established advertisers, as well as those of other search providers. [Full story: Overture signs deal with Gator - CNET News]
Related Posts: