LinkShare Data Refutes Industry Belief that Affiliate Marketers Should Focus on 'Super-Affiliates'
LinkShare Corporation, a leading provider of technology and service solutions for managing performance-based marketing and business initiatives, today released performance metrics for clients managing affiliate marketing programs. LinkShare CEO Steve Messer refutes the industry belief that a marketer should focus all their efforts on only the top performers who drive the most sales. Internet Superstore Buy.com saw its LinkShare affiliate program sales grow 37% in the fourth quarter of 2002 over a year earlier by increasing the number of its affiliate sales partners by 16%. Buy.com targeted LinkShare's core producers, or smaller to mid-size affiliates who drive a few sales each month. This focus helped the company reduce average cost per order by 22% over the previous year. Buy.com proves that the smaller to medium players perform a significant role in contributing incremental sales while helping to minimize costs. [Press release: LinkShare Clients' Affiliate Marketing Programs Outperform Industry Averages - LinkShare]
Related Posts: