How Zacks.com Profits by Selling 3rd Party Subscriptions & Online Advertising
In June 2001, Zacks.com went from five million pageviews per month to 800,000. Nobody was buying advertising. They were losing $50,000 a month. The site's parent company, Zacks, had four different lines of business; selling investment research to financial institutions, licensing content to Web sites, selling Zacks' Premium site subscriptions to individual investors, and selling ads on Zacks.com free info site for individual investors. Due to the stock market slump, revenues for three out of four were in the tanker. The only thing that was working still was selling individual subscriptions to the Premium site. Two years on, Zacks.com now rakes in $350,000 per month, with a profit margin of $140,000. Find out how Zacks.com emerged from the jaws of death. [Full story: How Zacks.com Profits by Selling 3rd Party Subscriptions and Online Advertising - ContentBiz]
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