Six E-Retail Survival Tips for Low-Margin Markets: How CDconnection.com Has Profited for 13 Years
Some interesting insights into marketing tactics that do and don't work by Ken Lovett, owner of CDConnection.com, who started selling CDs online in 1990 (nope, that's not a typo). For example, according to tests carried out by Lovett, visitors exposed to the ScanAlert Hacker Safe logo are 13% more likely to buy than those that don't see it. He adds, "We could easily justify the cost of the service with a 1% increase in orders." [Full story: Six E-Retail Survival Tips for Low-Margin Markets: How CDconnection.com Has Profited for 13 Years - MarketingSherpa]
Posted under Case Studies on April 03, 2003.
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