Alfi Knives Converts 18% of Overture Clicks
Here's a more comprehensive story on the Amazon.com and Google tie-up. What I found particularly interesting in the story was the conversion stats, and I quote, "Alfi Knives is paying 68 cents on average per click at Overture, for 80 percent of its traffic, with 18 percent of the traffic generating roughly $29,000 in sales per month." [Full story: Amazon.com taps paid search - CBS MarketWatch]
Posted under Commentary, Pay Per Click Advertising on April 03, 2003.
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