DREAM Helps E-mail Marketers Get Their Messages Through
E-mail marketing provider Bigfoot Interactive announced on Wednesday it added features to help marketers avoid having their messages tagged as spam to its Direct Response E-mail Application Manager (DREAM) technology platform. The DREAM platform will now have list hygiene and content scoring components built in, instead of as add-on products. Bigoot will also offer a delivery-monitoring system as a companion service, known as DREAMonitor. E-mail marketers have found themselves swept up in the hysteria of the spam problem. The top ISPs have identified spam as their biggest customer complaint, with each implementing anti-spam measures. AOL, for example, said it blocks a billion unwanted commercial bulk e-mails each day, while customers send 4 million spam reports daily. DREAMonitor allows e-mail marketers to gauge their delivery rates for the major e-mail providers, including AOL, MSN, Hotmail and Yahoo!. Clients are automatically alerted to potential delivery problems. [Full story: Bigfoot Interactive Takes Aim at False Positives - InternetNews]
Related Posts: