Michael Wong

AT&T today introduced the AT&T PrePaid Web Cents Service, a new, secure, payment service enables digital content providers to offer consumers a way to prepay for online digital content by purchasing specialty cards in traditional retail outlets. A variety of leading content providers -- Cellus USA, Disney Online, Shockwave.com GameBlast and Vindigo -- are joining a growing list of participating retailers. Consumers will start seeing select specialty cards today in some participating outlets of the PRE Solutions, Inc. Retail Partner Network, Speedway SuperAmerica LLC and Uni-Marts, Inc. Consumers simply purchase a card from displays at a participating retailer. The retailer activates the card at the point of sale, and it's ready for use. The specialty cards can be used to purchase a variety of online content such as interactive games, ring tones, graphics, maps, guidebooks, digital music, streaming audio and video, software, research services, and more. Each card is issued by the content provider and is exclusively for use on its site. [Press release: AT&T Launches AT&T PrePaid Web Cents Service - AT&T]

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