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Michael Wong

Marketing Guru Mark Joyner Quitting the Internet Business?

Mark Joyner of Aesop and StartBlaze fame claims to be retiring from the internet business. He's only 34 years old. His exit plan is to sell resale rights and the source code for most of the products he's ever created, and share his best-kept success secrets, with 2,000 'lucky' people who are willing to fork out almost a thousand bucks. Is this for real? Who knows. I do know that Mark is a genuine dot-com success story. This guy knows his stuff and has made a small fortune with his knowledge. But I've also read how he apparently spammed thousands of people on his mailing list to get his last book into the Amazon.com Best-Sellers list. Hey, I was one of those spammed. But I'm not 100% sold on the notion that he's quitting altogether. Unless I am mistaken, he appears to be holding back some of his best selling products. So I think this could be another one of Mark's brilliant marketing stunts. But if he does go, $2 million (2,000 x $997) is a nice good-bye present. Happy retirement Mark... or is it? [Sales letter: Shocking Announcement from Mark Joyner - No longer available]

Posted under Commentary on April 01, 2003.

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