Overture Ends Grandfather Bids Between $0.01 & $0.04
Q: Why are you raising the minimum bid to $0.10 and ending the grandfather period for listings priced between $0.01 and $0.04?
A: Recently, Overture has negotiated long-term distribution deals with key affiliate partners, including MSN and Yahoo!, which allows our advertisers to benefit from the targeted leads provided by these popular portals for many years to come. In addition, we've also expanded into a number of international territories, providing advertisers with globally oriented products and services an easy, cost-effective way to target Internet users around the world. To help offset the costs associated with such deals, as well as to support further innovations to our pioneering Pay-For-Performance™ search service, Overture adjusted its minimum pricing requirements. [FAQ: Frequently Asked Questions - Overture]
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