Mailblocks Program to 'Eliminate' Spam, Period
The Mailblocks service, available today, uses its patented technology to eliminate spam. Phil Goldman, a founder of WebTV and former Microsoft Vice President started Mailblocks to address the underserved consumer email market. Mailblocks’ service was architected around its patented Challenge/Response technology -- an effective blend of automated technology and human involvement that thwarts spam. Emails sent from new people who are not in the user's Addresses list are put in a Pending folder and automatically sent a request to authenticate (called a Challenge). Machine-generated email cannot reply to the Challenge email so the original email is never put into the consumer's Inbox. New users need respond only once to a Challenge and are recognized from then on. The only email users see is from recognized correspondents or new contacts who respond to the Challenge email. Mailblocks is offering its Standard Service for $9.95 per year with 12MB of storage and an Expanded Service with 50MB of storage for $24.95. Both offer attachment allowances of 6MB. As part of its initial debut, all new customers who sign up for the Standard Service will be granted charter member status and receive two bonus years of free service from the company.
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