Google's AdWords Ads Appear on Fastclick & Burst Media Network
Google has partnered with two online-advertising networks to display pay-for-performance text ads across sites affiliated with the networks--a move aimed at rapidly expanding the search giant's marketing business. In the last month, Google's AdWords, or text-link, ads have started appearing on sites belonging to Web publishers that are members of major ad networks, including Fastclick and Burst Media--which combined represent sales of ad space on nearly 24,000 sites. Google said it started syndicating ads to Fastclick and Burst, among others, as part of a test of its newly minted service to place text ads on pages selected for their relevance to a marketer's products or services. [Full story: Google, ad networks team on text ads - CNET News]
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