Hacker Safe Security Logo Converts 30% More Prospects into Customers
A new product called, "ScanAlert" sweeps a client's Web site for potential security flaws, and then posts a "Hacker Safe" security logo if the site comes up clean. To test user response to the logo, ScanAlert temporarily modified its image-serving software to serve the Hacker Safe rating image only to every second visitor at certain sites. Then it followed the shopping patterns of those who did see the image, and those who did not. The survey observed the behavior of 12,000 shoppers at the site, half of whom saw the logo ensuring the site's security. The results showed 30 percent more shoppers went on to make purchases after seeing the Hacker Safe rating as compared to those who did not see it. And this was not an isolated case. A similar test at the Web site of Infinity Micro Computer showed a 15 percent boost in sales, and CDconnection.com showed a 13 percent sales boost among those shown the security logo. There are other security logos out there on the Web, including most notably the Trust-E symbol. But Hacker Safe is different, in that the symbol's validity on the site is verified and updated constantly. [Full story: ScanAlert Hacker Safe Shopping - Ecommerce Guide]
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