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Michael Wong

LookSmart Enhances Listings

LookSmart announced a series of enhancements for its Small Business Listings service. New features include upgraded tracking, expanded reporting, more flexible listing management and reduced fees. Enhancements include enhanced campaign tracking and reporting, tracking codes, personalized campaign reports that can be exported to Excel and PDF. You can aggregate listings in campaigns and manage multiple campaigns in an account. Fees have also been reduced to make LookSmart Small Business Listings more affordable. Add new listing set-up fee is reduced to $29 from $49. Update an existing listing fee is reduced to $19 from $49.

Posted under Pay Per Click Advertising on March 21, 2003.

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