FindWhat.com Launches ROI Tool
Paid listings provider FindWhat.com announced availability of a new tool that allows its advertisers to calculate the return on investment (ROI) of their keyword advertising programs. AdAnalyzer inserts a tag into the destination pages of an advertiser's site. The tags collect data from users arriving on the site via referrals from the FindWhat.com network. Marketers can view data on page views, conversions and ROI via AdAnalyzer. Results can be viewed by keyword or by campaign. AdAnalyzer will be offered as a free additional service to FindWhat.com advertisers. [Full story: FindWhat.com Launches ROI Tool - InternetNews]
Posted under Pay Per Click Advertising on March 19, 2003.
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