Multi-channel Shoppers Spent $909, Compared to $654 for Single Channel Consumers, in 2002
DoubleClick found that 56 percent of the 1,270 adult consumers that were surveyed used a combination of shopping sources, spending an average of 39 percent more than those who visited only one channel — $909 for multi-channel shoppers, compared to $654 for single channel consumers. The study found that browsing Web sites was a popular pastime for shoppers, driving 45 percent into retail stores to buy. Additionally, catalog browsers helped out e-commerce sales, sending 15 percent to Web sites to make purchases, and retail window-shoppers drove 17 percent of multi-channel shoppers to buy online.
Posted under Ecommerce on March 05, 2003.
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