AOL's 35.2 Million Subscribers Represents A Goldmine to Email Marketers
At the end of 2002, AOL counted 35.2 million subscribers, and according to figures from Jupiter Research, 93 percent are likely to be using e-mail. A study conducted by Lucid Marketing found, from a total of 2,926 responses, that 90 percent of the respondents' e-mail activity was contained to the home, and 65 percent indicated their AOL e-mail account was for personal use only. Overall, AOL e-mail users are wary of opening messages from senders they don't know, with nearly 46 percent stating that they always delete e-mail from unknown sources. Slightly more than 51 percent sometimes open the messages, while 1.3 percent always open the messages, and 1.7 percent reported unknown e-mail as spam.
Posted under Email Marketing on March 12, 2003.
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