42 Percent of CRM Software Bought to Improve the Consumer Experience Have Never Been Used
Customer relationship management solutions are gathering dust as Gartner, Inc. found in a December 2002 survey of 631 companies that nearly 42 percent of the total number of software licenses bought by businesses go unused. A Morgan Stanley survey of 300 CIOs found that 12 percent admitted to having unused CRM licenses, one-third said that they had unused database licenses. Nearly 20 percent reported unused ERP (enterprise resource planning) licenses, and just over 10 percent reported unused SCM (supply-chain management) licenses.
Posted under Ecommerce on March 13, 2003.
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