European Consumers Beginning to Rival Americans' Internet Spending Habits
Europeans rival Americans as the Internet's biggest shopaholics, with the average wired European consumer splurging on items ranging from DVDs to airline tickets, according to a new study. The annual Cyberstudy on E-commerce, conducted by research firm RoperASW and AOL Time Warner's Internet arm, said during a three-month stretch last year between August and October European shoppers spent on average 430 euros, or about £295, per head online. During the same period, US consumers spent on average 543 euros worth of goods per head, the study said on Monday.
Posted under Ecommerce, Statistics & Trends on March 03, 2003.
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